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How To/Strategy
OKRs
https://rogermartin.medium.com/stop-letting-okrs-masquerade-as-strategy-a57fc2cea915
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-perils-of-bad-strategy
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Richard Rumelt
Avoiding Bad strategies
Strategies must identify the obstacles
Goals are not strategy
Clear objectives that can be accomplished and are pivotal
No fluff
Causes
Design by committee
Filling in aspirational template
Good strategy
Diagnose the challenge
Guiding policy
Coherent actions
Books/The Crux